Luca Cian

Innovation is essential for a business to thrive, and behind all innovation is creativity. While there are many definitions of creativity, the one that is most agreed upon is that it produces something that is both novel and meaningful. Creativity is not something that people have or don’t; rather, it is a skill that anyone can perfect and grow.

Innovation is essential for a business to thrive, and behind all innovation is creativity. While there are many definitions of creativity, the one that is most agreed upon is that it produces something that is both novel and meaningful. Creativity is not something that people have or don’t; rather, it is a skill that anyone can perfect and grow.

Innovation is essential for a business to thrive, and behind all innovation is creativity. While there are many definitions of creativity, the one that is most agreed upon is that it produces something that is both novel and meaningful. Creativity is not something that people have or don’t; rather, it is a skill that anyone can perfect and grow.

Word-of-mouth is a powerful, organic form of marketing. But what about word-of-machine? Research from Professor Luca Cian shows that customers trust artificial-intelligence recommendations when a product or service is practical but resist when they’re pursuing a product or service for pleasure. What can companies do with this information?

The WHO declared COVID-19 a pandemic two years ago. In one of the largest health psychologies studies ever, a Darden professor researched factors related to adherence to public health measures, including: national identity — different from nationalism — political affiliation, and consistent messaging from leaders across the political spectrum.

Public art contributes to community pride, civic engagement, reduced crime and boosted economic activity — and can be enjoyed without the barriers of cost and class. Here, academics and community activists offer a five-stage framework by which community leaders and policymakers can tap into the power of collaborative art and its impact on society.

Weight loss aids, teeth whiteners, hair-growth serums: When marketing personal improvement products, advertisements often highlight dramatically different “before” and “after” photos —it seems intuitive consumers would be motivated by results, not the time and effort it takes to get them. But research shows the reality may not be so intuitive.

Customer ratings systems can provide valuable data to firms, identifying customers they don’t want to keep, motivating others to behave well and even safeguarding the well-being of employees. But just as poor customer behavior affects the poor ratings they get, do those ratings in turn affect their behavior — or misbehavior?

What is the word-of-machine effect? Professor Luca Cian writes for Harvard Business Review (TAG) on his recent research highlighting when people prefer AI recommendations over human ones.

Darden Professor Luca Cian’s research shows that when a static image implies movement, it’s more likely make an observer inclined to act.