Leveraging thought leadership from Darden Executive Education and a broad array of experts, Ideas to Action dissects the path to modern global leadership and shares insights from those who are succeeding along the way.

Stakeholder theory is based on the principle that a firm should create value for all stakeholders, not just shareholders. It stresses the interconnected relationships between a business and its customers, suppliers, employees, investors, communities and others who have a stake in the organization.

What does a formerly popular NBA franchise do when it sees a sheer drop in attendance and more than half its luxury suites go empty? It employs this technique to determine how much fans value different perks … and refills the arena with a strategic and inexpensive promotion.