Communicating Through a Crisis: Wells Fargo Circles the Wagons

Since the global financial crisis of 2008, many American banks have dealt with publicity crises and a tarnished public image. Wells Fargo, however, was one banking giant that never required a public bailout and managed to come out of the crisis relatively unscathed, making its self-inflicted phony accounts scandal several years later all the more dramatic. Trouble and Blame Trouble started... CONTINUE READING

Entrepreneurship and the US Economy: Concerns and Implications

Why has the rate of U.S. entrepreneurship been on a steady decline for the past decade, and what does it mean for the U.S. economy? Sean Carr, Ph.D., executive director of Darden’s Batten Institute for Entrepreneurship and Innovation speaks with Professor John Haltiwanger from the University of Maryland and the National Bureau of Economic Research (NBER), whose research has played a major role... CONTINUE READING

Colin Kaepernick: Brand Risk or Missed Opportunity?

At the beginning of the 2016 football season, NFL quarterback Colin Kaepernick began a protest against racial injustice: He made a stand by taking a knee during the national anthem. The high-profile act came after a rise in accusations of racial profiling by the police and accompanying attention in the media, and Kaepernick publicly stated he was aware that his decision may jeopardize his future... CONTINUE READING

Customer Engagement: 4 Types and New Maps

Brands today: seeking relationships, not just transactions. To compete effectively in a fast-paced environment, companies are realizing they need to build deeper attachments with customers. They want customers who will do more than just shop — who will influence others, make referrals and even co-create new products. The umbrella term is customer engagement, and it has become a strategic... CONTINUE READING

Three Things: Preparing for Financial Crisis

Ten years ago, the Great Recession was brewing. Memory is short, and many people who are now adults may not remember its gravity, so it behooves us to think about a few lessons we've learned through the years. Though we can't predict exactly when, history shows that financial crises will recur; they have have long tails on both ends, so they build slowly before they hit, then the long recovery... CONTINUE READING

5 Factors That Fuel Income Inequality

What do people believe they have to do to get power? Why do they feel that way? How is that contributing to inequality? These are questions Darden Professor Peter Belmi is on a mission to answer. Belmi’s research examines the insidious structural and psychological factors that contribute to social and income inequality, often despite people’s best intentions. He hopes that, by... CONTINUE READING