Skip to main content
UVA Darden Ideas to Action UVA Darden Ideas to Action
  • Collections
  • Experts
Topics

Topics

  • Business, Ethics & Society
  • Communication
  • Data & Analytics
  • Entrepreneurship & Innovation
  • Finance & Accounting
  • Global Economies & Markets
  • Leadership & Management
  • Marketing & Sales
  • Operations & Technology
  • Strategy
Collections Experts
Featured
Header overlay content
Economic Inequality, Part 1: Where We Are and Why ">
Economic Inequality, Part 1: Where We Are and Why
Article

Business, Ethics & Society

Economic Inequality, Part 1: Where We Are and Why

EPIC: An Effectuation Boot Camp for Startups in Bangalore ">
EPIC: An Effectuation Boot Camp for Startups in Bangalore
Article

Entrepreneurship & Innovation

EPIC: An Effectuation Boot Camp for Startups in Bangalore

Does a Crisis Lurk in the Shadows? ">
Does a Crisis Lurk in the Shadows?
Article

Finance & Accounting

Does a Crisis Lurk in the Shadows?

11 Key Characteristics of a Global Business Leader ">
11 Key Characteristics of a Global Business Leader
Article

Leadership & Management

11 Key Characteristics of a Global Business Leader

Topic

Marketing & Sales

As drivers of growth, sales and marketing are powerful business functions. To help practitioners build effective sales and marketing strategies in a dynamic marketplace, the Marketing & Sales topic explores important elements such as consumer psychology, customer relationship management, behavioral economics, marketing metrics, brand management, and sales force management and team motivation. 

AI, Word of Mouth, and Word of Machine: Context Is Everything ">
Word of Machine
Article

Marketing & Sales

AI, Word of Mouth, and Word of Machine: Context Is Everything

Identity-Based Alienation: How Marketing Can Backfire ">
Identity-Based Advertising
Article

Marketing & Sales

Identity-Based Alienation: How Marketing Can Backfire

The Stakeholder Podcast: The Container Store and Investing in Relationships ">
Darden School of Business
Article

Business, Ethics & Society

The Stakeholder Podcast: The Container Store and Investing in Relationships

Marketing Marked Improvement: Credibility and the Promise of Change ">
Darden School of Business
Article

Marketing & Sales

Marketing Marked Improvement: Credibility and the Promise of Change

5 Steps to Effectively Design and Execute Brand Purpose ">
Darden School of Business
Article

Marketing & Sales

5 Steps to Effectively Design and Execute Brand Purpose

Keeping Score: The Effects of Rating Customers ">
darden school of business
Article

Marketing & Sales

Keeping Score: The Effects of Rating Customers

Rise of the Machines: AI and the Future of Business ">
Darden School of Business
Article

Business, Ethics & Society

Rise of the Machines: AI and the Future of Business

Marketing Meets AI: How the Next Marketing Revolution Will Unfold and What Marketers Can Do to Prepare ">
AI Marketing
Podcast

Marketing & Sales

Marketing Meets AI: How the Next Marketing Revolution Will Unfold and What Marketers Can Do to Prepare

View all
Email Newsletter

For the latest Darden thought leadership and practical insights, subscribe to the Darden Ideas to Action e-newsletter.

 
  1. Subscribe
Topics
  • Business, Ethics & Society

  • Communication

  • Data & Analytics

  • Entrepreneurship & Innovation

  • Finance & Accounting

  • Global Economies & Markets

  • Leadership & Management

  • Marketing & Sales

  • Operations & Technology

  • Strategy

  • About Ideas to Action
  • Videos
  • Podcasts
  • Media Features
  • Visit UVA Darden Ideas to Action on Facebook
  • Visit UVA Darden Ideas to Action on Twitter
  • Visit UVA Darden Ideas to Action on LinkedIn

Copyright ©2022 The Rector And Visitors Of The University Of Virginia. All Rights Reserved. Privacy Policy

UVA Darden Ideas to Action
  • Visit UVA Darden Ideas to Action on Facebook
  • Visit UVA Darden Ideas to Action on Twitter
  • Visit UVA Darden Ideas to Action on LinkedIn

Newsletter Signup