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Economic Inequality, Part 1: Where We Are and Why ">
Economic Inequality, Part 1: Where We Are and Why
Article

Business, Ethics & Society

Economic Inequality, Part 1: Where We Are and Why

EPIC: An Effectuation Boot Camp for Startups in Bangalore ">
EPIC: An Effectuation Boot Camp for Startups in Bangalore
Article

Entrepreneurship & Innovation

EPIC: An Effectuation Boot Camp for Startups in Bangalore

Does a Crisis Lurk in the Shadows? ">
Does a Crisis Lurk in the Shadows?
Article

Finance & Accounting

Does a Crisis Lurk in the Shadows?

11 Key Characteristics of a Global Business Leader ">
11 Key Characteristics of a Global Business Leader
Article

Leadership & Management

11 Key Characteristics of a Global Business Leader

Topic

Marketing & Sales

As drivers of growth, sales and marketing are powerful business functions. To help practitioners build effective sales and marketing strategies in a dynamic marketplace, the Marketing & Sales topic explores important elements such as consumer psychology, customer relationship management, behavioral economics, marketing metrics, brand management, and sales force management and team motivation. 

Recommerce: The Future of Retail? ">
recommerce
Article

Marketing & Sales

Recommerce: The Future of Retail?

Supreme: What’s the Shelf Life of Hype? ">
Supreme
Article

Marketing & Sales

Supreme: What’s the Shelf Life of Hype?

The Netflix Effect: The Movie Industry and New Data ">
movies
Article

Marketing & Sales

The Netflix Effect: The Movie Industry and New Data

Streaming Video and Gaming Grow as Theaters Hit Pause: 5 Questions on Media Amid the Pandemic ">
gaming
Article

Marketing & Sales

Streaming Video and Gaming Grow as Theaters Hit Pause: 5 Questions on Media Amid the Pandemic

What Western Marketers Can Learn From TikTok, Ocean Spray Reactions to Viral ‘Morning Vibe’ Video ">
TikTok
Article

Marketing & Sales

What Western Marketers Can Learn From TikTok, Ocean Spray Reactions to Viral ‘Morning Vibe’ Video

Word of Mouth vs. Word of Machine: Marketers, AI and the Customer Experience ">
AI
Media Feature

Marketing & Sales

Word of Mouth vs. Word of Machine: Marketers, AI and the Customer Experience

Q&A: How ‘FOMO’ Changed Shape During Quarantine ">
FOMO
Article

Business, Ethics & Society

Q&A: How ‘FOMO’ Changed Shape During Quarantine

Pandemic Pivoting: 4 Advertising Trends in Turbulent Times ">
commericals
Article

Marketing & Sales

Pandemic Pivoting: 4 Advertising Trends in Turbulent Times

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