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Economic Inequality, Part 1: Where We Are and Why ">
Economic Inequality, Part 1: Where We Are and Why
Article

Business, Ethics & Society

Economic Inequality, Part 1: Where We Are and Why

EPIC: An Effectuation Boot Camp for Startups in Bangalore ">
EPIC: An Effectuation Boot Camp for Startups in Bangalore
Article

Entrepreneurship & Innovation

EPIC: An Effectuation Boot Camp for Startups in Bangalore

Does a Crisis Lurk in the Shadows? ">
Does a Crisis Lurk in the Shadows?
Article

Finance & Accounting

Does a Crisis Lurk in the Shadows?

11 Key Characteristics of a Global Business Leader ">
11 Key Characteristics of a Global Business Leader
Article

Leadership & Management

11 Key Characteristics of a Global Business Leader

Topic

Marketing & Sales

As drivers of growth, sales and marketing are powerful business functions. To help practitioners build effective sales and marketing strategies in a dynamic marketplace, the Marketing & Sales topic explores important elements such as consumer psychology, customer relationship management, behavioral economics, marketing metrics, brand management, and sales force management and team motivation. 

The Personality Traits of Streaming Services: What Roles Do Original Series Play? ">
Streaming Services and Brand Loyalty
Article

Marketing & Sales

The Personality Traits of Streaming Services: What Roles Do Original Series Play?

Netflix and Potential Game-Changers ">
Netflix and Potential Game Changers
Article

Marketing & Sales

Netflix and Potential Game-Changers

Brain Scans on the Witness Stand: Revolutionizing the 'Reasonable Person' Standard ">
Neuroscience and Court Cases
Article

Marketing & Sales

Brain Scans on the Witness Stand: Revolutionizing the 'Reasonable Person' Standard

Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma ">
Streaming and the Advertising Diet
Article

Marketing & Sales

Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

4 Steps to Building Your Brand: How Student-Athletes Can Win With NIL ">
Student-Athletes
Article

Marketing & Sales

4 Steps to Building Your Brand: How Student-Athletes Can Win With NIL

Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media ">
Athlete Brands Baseball
Article

Marketing & Sales

Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media

AI, Word of Mouth, and Word of Machine: Context Is Everything ">
Word of Machine
Article

Marketing & Sales

AI, Word of Mouth, and Word of Machine: Context Is Everything

Identity-Based Alienation: How Marketing Can Backfire ">
Identity-Based Advertising
Article

Marketing & Sales

Identity-Based Alienation: How Marketing Can Backfire

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