Skip to main content
UVA Darden Ideas to Action UVA Darden Ideas to Action
  • Collections
  • Experts
Topics

Topics

  • Business, Ethics & Society
  • Communication
  • Data & Analytics
  • Entrepreneurship & Innovation
  • Finance & Accounting
  • Global Economies & Markets
  • Leadership & Management
  • Marketing & Sales
  • Operations & Technology
  • Strategy
Collections Experts
Featured
Header overlay content
Economic Inequality, Part 1: Where We Are and Why ">
Economic Inequality, Part 1: Where We Are and Why
Article

Business, Ethics & Society

Economic Inequality, Part 1: Where We Are and Why

EPIC: An Effectuation Boot Camp for Startups in Bangalore ">
EPIC: An Effectuation Boot Camp for Startups in Bangalore
Article

Entrepreneurship & Innovation

EPIC: An Effectuation Boot Camp for Startups in Bangalore

Does a Crisis Lurk in the Shadows? ">
Does a Crisis Lurk in the Shadows?
Article

Finance & Accounting

Does a Crisis Lurk in the Shadows?

11 Key Characteristics of a Global Business Leader ">
11 Key Characteristics of a Global Business Leader
Article

Leadership & Management

11 Key Characteristics of a Global Business Leader

Topic

Marketing & Sales

As drivers of growth, sales and marketing are powerful business functions. To help practitioners build effective sales and marketing strategies in a dynamic marketplace, the Marketing & Sales topic explores important elements such as consumer psychology, customer relationship management, behavioral economics, marketing metrics, brand management, and sales force management and team motivation. 

Too Many Choices: A Model to Predict Open-Ended Consumer Decisions ">
Predict Open-Ended Consumer Choices
Article

Marketing & Sales

Too Many Choices: A Model to Predict Open-Ended Consumer Decisions

The Personality Traits of Streaming Services: What Roles Do Original Series Play? ">
Streaming Services and Brand Loyalty
Article

Marketing & Sales

The Personality Traits of Streaming Services: What Roles Do Original Series Play?

Netflix and Potential Game-Changers ">
Netflix and Potential Game Changers
Article

Marketing & Sales

Netflix and Potential Game-Changers

Brain Scans on the Witness Stand: Revolutionizing the 'Reasonable Person' Standard ">
Neuroscience and Court Cases
Article

Marketing & Sales

Brain Scans on the Witness Stand: Revolutionizing the 'Reasonable Person' Standard

Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma ">
Streaming and the Advertising Diet
Article

Marketing & Sales

Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

4 Steps to Building Your Brand: How Student-Athletes Can Win With NIL ">
Student-Athletes
Article

Marketing & Sales

4 Steps to Building Your Brand: How Student-Athletes Can Win With NIL

Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media ">
Athlete Brands Baseball
Article

Marketing & Sales

Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media

AI, Word of Mouth, and Word of Machine: Context Is Everything ">
Word of Machine
Article

Marketing & Sales

AI, Word of Mouth, and Word of Machine: Context Is Everything

View all
Email Newsletter

For the latest Darden thought leadership and practical insights, subscribe to the Darden Ideas to Action e-newsletter.

 
  1. Subscribe
Topics
  • Business, Ethics & Society

  • Communication

  • Data & Analytics

  • Entrepreneurship & Innovation

  • Finance & Accounting

  • Global Economies & Markets

  • Leadership & Management

  • Marketing & Sales

  • Operations & Technology

  • Strategy

  • About Ideas to Action
  • Videos
  • Podcasts
  • Media Features
  • Visit UVA Darden Ideas to Action on Facebook
  • Visit UVA Darden Ideas to Action on Twitter
  • Visit UVA Darden Ideas to Action on LinkedIn

Copyright ©2023 The Rector And Visitors Of The University Of Virginia. All Rights Reserved. Privacy Policy

UVA Darden Ideas to Action
  • Visit UVA Darden Ideas to Action on Facebook
  • Visit UVA Darden Ideas to Action on Twitter
  • Visit UVA Darden Ideas to Action on LinkedIn

Newsletter Signup