Marketing & sales

Writing for The Conversation, Ray Charles “Chuck” Howard, associate professor of business administration at UVA Darden, joins colleague Marcel Lukas of University of St Andrews to explore why we avoid checking our bank accounts when we fear bad news and the financial implications of this behavior.

Ever wondered why your budget always seems to fall short? Or why that freelance consulting gig didn't pay off as much as you expected? Research from UVA Darden's associate professor Ray Charles “Chuck” Howard sheds light on the psychological pitfalls we face when it comes to money.

Darden Professor Anthony Palomba discusses how consumers perceive streaming services based on the companies’ original series, and how those series inform customer loyalty and the value viewers place on a brand associated with shows they find appealing.

The proliferation of AI has given rise to fear of job replacement across many industries, including entertainment. The WGA and SAG-AFTRA went on strike, including in their demands protection from the use of AI by studios. Is this a real or perceived threat, and what is the potential impact on the consumer experience?

Advertisements used to be an inevitable companion to entertainment. The industry thrives; the average American consumes about six hours of media a day. But as methods of media consumption change, the audience is not necessarily captive. So how do advertisers find creative ways to get their messages across and people still willing to receive them?

Leverage the potential of artificial intelligence, the value of first-party data and the power of stickers: Darden Professor Raj Venkatesan discusses the importance of personalization and data-driven marketing — and offers his blueprint to navigating the marketing revolution.

New research uses neuroscience to examine how humans make decisions and presents a framework — proven to have startling accuracy — to predict what choices we’ll make under what circumstances. Darden Professor Zhihao Zhang discusses the role memory plays, as well as implications of his groundbreaking research for brand awareness and beyond.

In the streaming service entertainment wars, how does competition for original content affect a brand? As they reconsider revenue sources, how can industry leaders and advertisers reckon with instability and build the right niche?

The streaming industry is changing. Netflix is adding ads … in ways you might not expect. Amazon Prime knows what TV shows you watch on Amazon Prime. They also know the brand of your toilet paper. Advertising + Consumers = Changing.

There are often different opinions between judges and juries in trademark cases about how similar the brands in question actually are, leading to large inconsistencies in the application of the law. Researchers propose a more scientific measure through the use of brain scans.