The Personality Traits of Streaming Services: What Roles Do Original Series Play?
In the streaming service entertainment wars, how does competition for original content affect a brand? As they reconsider revenue sources, how can industry leaders and advertisers reckon with instability and build the right niche?
Q&A: Recent Bank Failures Do Not Mean It’s 2008 All Over Again
Recently, the Federal Deposit Insurance Corporation — best known by its initials, FDIC — took over two banks a country apart after customers ran to get their money out in fear of their imminent closure. What happened, why and what’s next, both short-term and long-term?
Good Disruption: NFTs
Twitter co-founder Jack Dorsey’s first tweet – "just setting up my twttr" – sold for more than $2.9 million. Bored Ape Yacht Club digital art pieces fetch just over $100,000. NBA Top Shot sells digital NBA moments for millions of dollars. Non-fungible tokens, or NFTs, are making this possible. But is it more hype than reality?
5 Tips (Plus) for Leaders to Effect Change in DEI
You’ve stepped into a leadership position, and leading diversity, equity, inclusion and belonging (DEIB) efforts is a priority. Where do you begin? How do you set yourself up for success? How do you effect positive change and tackle DEIB challenges?
Netflix and Potential Game-Changers
The streaming industry is changing. Netflix is adding ads … in ways you might not expect. Amazon Prime knows what TV shows you watch on Amazon Prime. They also know the brand of your toilet paper. Advertising + Consumers = Changing.
Brain Scans on the Witness Stand: Revolutionizing the 'Reasonable Person' Standard
There are often different opinions between judges and juries in trademark cases about how similar the brands in question actually are, leading to large inconsistencies in the application of the law. Researchers propose a more scientific measure through the use of brain scans.
How Changing the Connotation of ‘Quiet Quitting’ Can Benefit the Workplace
For more than 50 years, organizational scholars have been documenting why employees are disengaged, why they “quit on the job,” and why they actually do quit. Only 32 percent of employees reported feeling engaged with their work in 2022. One way to improve the trend? Call “quiet quitting” what it often is: “calibrated contributing.”
Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma
Media streaming services have irrevocably changed advertising, and ad-free and streaming services are forcing advertisers to throw old models out the window. What comes next?
Investing Responsibly: ESG and the Well-Intentioned Investor
No matter how one refers to it — “ESG” (environmental, social and governance), “responsible” or “sustainable” investing — the world is paying increased attention to investment decisions that include nonfinancial factors. Research examines if investment managers invest their clients’ capital as responsibly as they pledge to.
Hypothesis-Driven Development and the Generalist Superhero
The world of business has changed, and “tech” has everything to do with nearly every business role. Whether someone is technical or not, hypothesis-driven development helps workers get reliably good outcomes by working in discrete batches of testable ideas.