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Before CEOs Speak Out: Two Questions That Can Save a Brand

UVA Darden Professor Kimberly A. Whitler discusses the Enterprise Activism Risk Model, a framework for looking at activism through a lens of risk. Before making a public statement, she says, executives should ask: How unifying or polarizing is the issue? And how well does a stance fit with the firm’s mission and values?

Is This an AI Bubble? Or Just the Cost of Building the Future?

In the latest episode of Office Hours, a faculty spotlight series hosted by Darden Admissions, UVA Darden professor Michael Albert discusses whether AI is a bubble and why he is excited about agentic AI.

The ‘AI Takeoff’ Is Coming for Office Jobs — and the Future of Work

In a conversation with UVA mathematician Ken Ono, Darden economist Anton Korinek warns the world may be just months away from an “AI takeoff” — a moment when advanced AI systems begin creating even more intelligent successors, threatening white-collar jobs and reshaping the global economy.

The AI Marketing Canvas: How CMOs Can Prioritize Projects

The challenge for marketers is no longer whether to use AI, but how to choose among the flood of potential projects competing for budget. UVA Darden professor Rajkumar Venkatesan, who advises Fortune 500 companies on AI adoption in marketing, has developed a framework to help cut through the noise.

Why We Need Art: Lessons for Business from the Human Experience

A new case from UVA Darden professor Anthony Palomba explores why art matters for business, examining how creative expression shapes culture, strategy and value in the media and entertainment industries.

Is It a Bird? Is It a Plane? No, it's a Drone.

In this episode of the Good Disruption podcast, Mike Lenox and Yael Grushka-Cockayne talk with Mark Hahn (MBA ’20) a career Naval Aviator and previous operations lead for drone start-up company Zipline about the UAV landscape and the pros and cons of using this technology.

The Amazon Trade-Off: Can Boutique Retailers Survive Online?

Why do some brands succeed at omnichannel retailing while others falter? A new case from UVA Darden professors Raj Venkatesan and Samuel Levy and Katherine Nunner (’25) and Saru Guneja (’25) explores the Amazon dilemma through Caspari, a global publisher of design-driven paper products.

Is Your CMO ‘Quiet Quitting’ — Because of the CFO’s Paycheck?

New research from UVA Darden’s Kimberly A. Whitler finds that underpaying your CMO relative to the CFO could stunt the firm’s revenue growth. When CMOs feel undervalued, their performance falters — and so does revenue. The fix? Pay your marketing chief on par with finance.

How the Savannah Bananas Disrupted the Business of Baseball

The Savannah Bananas have turned baseball upside down with a culture that prizes innovation — and accepts failure. A new case by Darden's Professor Les Alexander explores how owners Jesse and Emily Cole disrupted the sport by building a fans-first brand. What comes next for the Bananas and the modified game of baseball they invented, Banana Ball?

How the 'Blunt Shock' of Government Shutdowns Demoralizes Workers and Erodes Performance

Writing for The Conversation, Christoph Herpfer, an assistant professor of finance at UVA Darden, and colleagues, explore the enduring effects a government shutdown would have on the federal workforce,