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New research by UVA Darden’s Manel Baucells and Yael Grushka-Cockayne explores how mental accounting affects project management decisions. Their findings show the key lies in balancing rational models with behavioral insights — a strategy that can turn challenges into opportunities for success.

From billion-dollar business deals to split-second survival choices, we make countless decisions daily. But which mental system should we trust: our lightning-fast instincts or our methodical logic? UVA Darden's Saša Zorc discusses how understanding both can lead to better choices in business and life.

The Mayo Center's Rodney Sullivan and Matthew Wey argue that hedge funds' ability to generate alpha has changed since 2008. Once delivering outperformance of 3.7% annually on average, these investment vehicles now struggle to beat a comparable traditional portfolio, leading investors to question whether their relatively high fees remain justified.

When do thieves prefer to steal ideas — early or late in development? A new study by UVA Darden's Lillien M. Ellis explores the psychology of idea theft and finds a mismatch between when creators think their ideas are most vulnerable to theft and when idea thieves actually prefer to strike.

Writing for Fortune, R. Edward Freeman, professor at the University of Virginia’s Darden School of Business, says we are approaching a pivotal moment for stakeholder capitalism. As several leaders who have championed a more inclusive, stakeholder-driven approach to business near retirement, who will carry this torch forward?

Many people are worried about AI taking their jobs. The companies making AI tools are also concerned, notably about the public’s trust in the new technology. Ideas to Action checked in with UVA Darden faculty to learn more about trust and AI.

New research from UVA Darden Professor Dan Murphy reveals how home size and urban density affect consumer spending in unexpected ways.

Writing for The Conversation, Ray Charles “Chuck” Howard, associate professor of business administration at UVA Darden, joins colleague Marcel Lukas of University of St Andrews to explore why we avoid checking our bank accounts when we fear bad news and the financial implications of this behavior.

Writing for The Conversation, Luca Cian, a professor of business administration at the University of Virginia’s Darden School of Business, joins colleagues Chiara Longoni of Bocconi University and Ellie Kyung of Babson College to explore how unfair decisions by AI could make us indifferent to bad behavior by humans.

Professor Saras Sarasvathy proposes a novel framework combining Elinor Ostrom’s institutional analysis and development model of collective action and effectuation to tackle climate change. Instead of relying on predictive top-down approaches, she advocates leveraging existing resources and partnerships while embracing unexpected opportunities.