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Using smartphone location data, UVA Darden Professor Young Hou discovered something unexpected about the famous Popeyes-Chick-fil-A rivalry: the viral sandwich launch lifted all boats, boosting competitors' foot traffic rather than stealing customers.

The chief marketing officer is often blamed for poor growth performance. But new research from UVA Darden’s Kimberly A. Whitler suggests that the fault could lie in the design of the CMO role.

In this episode of the Good Disruption podcast, Mike Lenox and Yael Grushka-Cockayne talk with Dr. Sandhya Chhabra (MBA’17) about the benefits, cautions, and unknowns surrounding GLP-1 medications — the drug that is making headlines and changing lives.

When Federal Reserve officials speak, markets listen — and billions of dollars move. Two new cases from UVA Darden Professor Bo Sun help students decode the high-stakes language of central banking.

Walmart and Amazon are locked in a high-stakes battle for retail dominance. In a new UVA Darden case, Professor Young Hou sets the stage for a discussion on how tariffs, private-label brands and leadership will determine who wins.

Most novice entrepreneurs think they need outside investment to launch a company. But according to Professor Saras Sarasvathy, the opposite is often true: nearly 80% of companies that go public never raise a dollar of venture capital. The real key to success? Relationships.

Impostor syndrome has become a go-to explanation for why smart, capable people doubt themselves at work. A new integrative review, co-authored by UVA Darden Professor Sean Martin, challenges many of our assumptions about impostor syndrome — and offers a more productive way forward.

Entrepreneurship Through Acquisition (ETA) offers MBAs a path to business ownership. UVA Darden’s Professor Les Alexander breaks down four key funding models — Traditional, Self-Funded, Accelerator and Sponsored — highlighting trade-offs in control, risk and equity.

In today’s volatile global business environment, CEOs face unprecedented complexity and scrutiny. Here are 10 strategic imperatives for the modern CEO, drawn from UVA Darden's faculty research, timely case studies and external partnerships.

The widely watched Economic Policy Uncertainty Index has reached its highest level since the pandemic. And we’re only halfway through 2025. How can business leaders best navigate this environment? UVA Darden Professor Saras Sarasvathy shares lessons from successful entrepreneurs.