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A new technical note by Professor Kim Whitler explores how technology company Publicis Sapient moved beyond deploying AI tools and instead redesigned marketing work itself—unlocking growth without increasing headcount. Its five-step framework offers lessons for any organization struggling to incorporate new technologies at a time of rapid change.

A new two-part case from UVA Darden Professor Allison Elias explores track and field Olympic champion Allyson Felix’s contract negotiations with Nike — and the lessons that apply in the world of work.

Mike Lenox and Yael Grushka-Cockayne talk with Anna Siefken, Director for Policy & Markets, North America for the Long Duration Energy Storage Council about Long Duration Energy Storage, or LDES, and why these technologies are the best chance we have to maintain grid stability in this time of growth.

UVA Darden professor Chris Parker has developed a practical checklist for organizations looking to move from curiosity about AI to real-world impact.

In an AI-driven world, Professor Jared D. Harris is teaching students to think more deeply — by pairing strategy with technology and ethics with literature.

In his Digital Operations Strategy course, Darden professor Timothy Laseter uses original cases on companies such as GoFundMe, Walmart and Shiftsmart to show how GenAI is reshaping operations — and how business schools must adapt the case method for an AI-driven world

New research by Prem Menghwar, a postdoctoral research associate at UVA Darden, and Professor Ed Freeman challenges the idea that the main goal of nonprofits is to create social value — not economic value.

New research by UVA Darden professor Christoph Herpfer shows much more variation in physician incomes than commonly thought.

As many founders know, navigating a pivot in real time is far from straightforward. Darden Professor Saras Sarasvathy, an authority on the cognitive basis of high-performance entrepreneurship, provides tools and mechanisms to help determine or create what is worth pursuing.

Professor Asa Palley, an expert in decision analysis, applies some hard math to figure out how we can save Earth from asteroids.