Luca Cian

What is the word-of-machine effect? Professor Luca Cian writes for Harvard Business Review (TAG) on his recent research highlighting when people prefer AI recommendations over human ones.

Darden Professor Luca Cian’s research shows that when a static image implies movement, it’s more likely make an observer inclined to act.

Vertical position matters in marketing communications. Recent research shows a new finding about verticality: Deciding whether to place promotional content higher or lower is especially important when the appeal of a product — from sports cars, food items and health care products to any number of tangible or intangible