Insights From

Bidhan L. Parmar

Doing Well While Doing Good: 5 Lessons on Empowered Consumers and Responsible Business

In an age in which the public is actively invested in the values of a company and reputations can change abruptly, corporate responsibility is both a moral and business imperative. Here, Darden experts offer insights on corporate social responsibility and the evolving relationship of business and society.

Airbnb and the Value of Values

To what degree are platform businesses responsible for the actions of their users? This case study examines the action Airbnb took in response to the information that neo-Nazis planned to use its platform to accommodate attendees of the “United the Right” rally in Charlottesville, Virginia.

The Importance of Organizational Context

Professor Bidhan Parmar gives business leaders useful tips for implementing change.

The Business of Ethics: How to Ask the Right Questions

UVA Darden School of Business Professor Bidhan Parmar re-examined Milgram’s audiotapes. What he found exemplifies how both Darden and UVA’s McIntire School of Commerce approach ethics education.

Remove the Blinders: How to Disobey Immoral Orders

More than 50 years after Stanley Milgram conducted his famous experiments on authority and obedience, Darden ethics professor Bobby Parmar sheds new light on how people defy corrupt authority.

Painful Insecurity: Economics and Physical Distress

Embrace uncertainty — it’s the only surety in life, we’re often told. New research suggests these words may be easier said than done, particularly when it comes to financial uncertainty.

What Makes a Champion Brand? 10 Champion Brand Survey Insights Every Business Leader Needs to Know

To many, the term “Champion Brand” may evoke thoughts of company name recognition, top-rated products, memorable packaging and clever marketing strategies or carefully crafted PR campaigns. When we think of brands, we may think about the consistency in a company’s messaging.