Bidhan L. Parmar

UVA Darden School of Business Professor Bidhan Parmar re-examined Milgram’s audiotapes. What he found exemplifies how both Darden and UVA’s McIntire School of Commerce approach ethics education.

More than 50 years after Stanley Milgram conducted his famous experiments on authority and obedience, Darden ethics professor Bobby Parmar sheds new light on how people defy corrupt authority.

Embrace uncertainty — it’s the only surety in life, we’re often told. New research suggests these words may be easier said than done, particularly when it comes to financial uncertainty.

To many, the term “Champion Brand” may evoke thoughts of company name recognition, top-rated products, memorable packaging and clever marketing strategies or carefully crafted PR campaigns. When we think of brands, we may think about the consistency in a company’s messaging.