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Expert
Bidhan L. Parmar
Shannon Smith Emerging Scholar in Business; Associate Professor of Business Administration
Parmar is an authority on how to make good decisions — one of the toughest challenges in leading a business. He focuses on how managers make decisions and collaborate in uncertain and changing environments to create value for stakeholders. Parmar’s work helps executives better handle ambiguity in their decision-making. His recent research examines the impact of authority on moral decision-making in organizations.
His book, Radical Doubt: Turning Uncertainty Into Surefire Success, was published in 2025.
B.A., MBA, Ph.D., University of Virginia
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