Parmar is an authority on how to make good decisions — one of the toughest challenges in leading a business. He focuses on how managers make decisions and collaborate in uncertain and changing environments to create value for stakeholders. Parmar’s work helps executives better handle ambiguity in their decision-making. His recent research examines the impact of authority on moral decision-making in organizations.

In 2012 Parmar wrote the article “Moving Design from Metaphor to Management Practice” in the Journal of Organizational Design.

B.A., MBA, Ph.D., University of Virginia