The Importance of Organizational Context

Professor Bidhan Parmar gives business leaders useful tips for implementing change. He explains the importance of organizational context and the “ecosystem” in which these changes might take place.

About the Expert

Bidhan L. Parmar

Shannon Smith Emerging Scholar in Business; Associate Professor of Business Administration

Parmar is an authority on how to make good decisions — one of the toughest challenges in leading a business. He focuses on how managers make decisions and collaborate in uncertain and changing environments to create value for stakeholders. Parmar’s work helps executives better handle ambiguity in their decision-making. His recent research examines the impact of authority on moral decision-making in organizations.

His book, Radical Doubt: Turning Uncertainty Into Surefire Success, was published in 2025.

B.A., MBA, Ph.D., University of Virginia

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