Ideas to Action

Search

Cat or Meerkat Culture? Religious Identity Threats at Work

A feeling that part of one’s identity is unwelcome at work threatens an employee’s connection with others and the organization, and a feeling rejection due to religion can be extreme. Here: A framework to think about how people respond when they feel their religious identities are threatened at work, in context of organizational culture.

Virtual Reality in the Workplace: Communicating Through Avatars

Once the domain of video games, Virtual reality (VR) is playing a growing role in the workplace. Darden Professor Roshni Raveendhran explores how business leaders can leverage VR technologies — in particular, avatars — in frequent monitoring situations.

Drilling and Debt: When Oil Production Doesn’t Respond to Demand

Why would oil producers continue to pump oil despite an excess supply globally and a shortage in storage space? Darden Professors Elena Loutskina and Daniel Murphy examine how oil prices went negative (and could again), collateralized debt and oil producers’ relationships with lenders, and broader implications for the oil market.

What Western Marketers Can Learn From TikTok, Ocean Spray Reactions to Viral ‘Morning Vibe’ Video

Professor Whitler looks at Western executives of multinational brands who use traditional media and ad strategies, based on marketing theories and practices created largely in the West. This often leads to marketing campaigns that require months of planning, consulting with ad agencies, content creation and carefully allocating money.

Election results and how it may affect investors and markets

Nicholas Sargen, a lecturer at the University of Virginia Darden School of Business and economic consultant, offered his thoughts on how the election outcome could affect the economy.

5 Building Blocks and the New Story of Business

Darden Professor Ed Freeman and Ben Freeman discuss stakeholder capitalism, the importance of and, and the key concepts we can learn from the problems imposed by the old story of business. They can lead us to a new one.  

5 Big Questions on Health Care and COVID-19

The coronavirus pandemic has once again thrust the unusual state of American health care into the spotlight. With a presidential election that could have a dramatic impact on the state of health care for millions on 3 November, Professor Vivian Riefberg considers the state of the industry.

Vivian Riefberg

Vivian Riefberg is a professor of practice at the University of Virginia Darden School of Business, where she holds a David C. Walentas Jefferson Scholars Foundation Professorship chair. In June 2020, she retired as a senior partner with McKinsey & Company, where she worked for over 31 years.

The 4 Phases of Marketing Communication During Covid-19

With the onset of COVID-19, it was incredibly important for businesses to reach out to their consumers and preserve those consumers’ loyalty. Darden Professor Kimberly Whitler, an expert in marketing strategy and brand management, investigated how marketing teams were communicating with customers during the crisis.

Word of Mouth vs. Word of Machine: Marketers, AI and the Customer Experience

What is the word-of-machine effect? Professor Luca Cian writes for Harvard Business Review (TAG) on his recent research highlighting when people prefer AI recommendations over human ones.