Insights From

Kimberly A. Whitler

Principles and Purpose: A Statement on Stakeholders

A group of prominent CEOs recently issued a statement encouraging business to create value for all stakeholders, not limited to investors. Ed Freeman and his colleagues have been working with Stakeholder Theory for decades. Here, Darden professors across disciplines offer examples of how businesses can (or already are) prioritizing stakeholders.

Under the Influence: Influencer Marketing

Influencer marketing is a key way to engage potential customers, build loyalty and drive a message to a larger market in an organic way. Darden marketing experts provide insights for aspiring influencers and marketers eager to analyze their effect.

Women on Boards: Inclusion vs. Influence

Research shows that corporate boards with gender diversity are more effective than those without. But while the percentage of women on boards has risen, few are reaching positions of power. Professor Kim Whitler and colleague Deborah Henretta discuss the difference between presence and influence.

5 Keys to Creating an A1 Analytics Culture

How successful firms use data: Car insurance comparison site Compare.com drove completion rates thanks to its analysis of customer behavior and web traffic. It serves as a case in point on the five key traits of organizations with exceptional cultures of experimentation.

Marketers on Board: The Secret Ingredient to Firm Growth

As executives and recruiters choose talent for boards, they should consider knowledge and functional diversity.

Branders-in-Chief, Part 2: Democratic Presidential Campaigns

Darden Professor Kim Whitler breaks down the brand positioning of presidential campaigns and explains why some are more successful from a marketing standpoint.