Insights From

Kimberly A. Whitler

Marketers on Board: The Secret Ingredient to Firm Growth

As executives and recruiters choose talent for boards, they should consider knowledge and functional diversity.

Branders-in-Chief, Part 2: Democratic Presidential Campaigns

Darden Professor Kim Whitler breaks down the brand positioning of presidential campaigns and explains why some are more successful from a marketing standpoint.

Branders-in-Chief, Part 1: Republican Presidential Campaigns

From “Tippecanoe and Tyler, Too” in 1840 to “Change We Can Believe In” in 2008, the use of branding in presidential campaigns is almost as old as the United States itself. In fact, from a marketing perspective, presidential candidates are not so different from consumer products.

Do Shareholders Actually Care About CEO Pay?

The Dodd-Frank Wall Street Reform and Consumer Protection Act mandated that publicly traded corporations provide shareholders with the right to vote on CEO pay. How much do those shareholders care, and under what conditions?