Kimberly A. Whitler

As executives and recruiters choose talent for boards, they should consider knowledge and functional diversity.

Darden Professor Kim Whitler breaks down the brand positioning of presidential campaigns and explains why some are more successful from a marketing standpoint.

From “Tippecanoe and Tyler, Too” in 1840 to “Change We Can Believe In” in 2008, the use of branding in presidential campaigns is almost as old as the United States itself. In fact, from a marketing perspective, presidential candidates are not so different from consumer products.

The Dodd-Frank Wall Street Reform and Consumer Protection Act mandated that publicly traded corporations provide shareholders with the right to vote on CEO pay. How much do those shareholders care, and under what conditions?