As Professor Ron Wilcox explains, our perception of a dollar changes within the context of a specific purchase. If you understand the Weber-Fechner Law of Pricing, more of your money might stay in your wallet.
As emerging markets continue to find their places in the global economy, a question remains: What mechanisms are most effective at stimulating economic growth in developing countries?
Professor Saras Sarasvathy challenges the assumption that entrepreneurs are always risk-takers. Instead, she argues that entrepreneurs search for what they can create.
To improve the value gained from collectives of professional opinions, look to sizable crowds, use your best judgment about which experts to choose based on historical data and request diversity in the range of forecasts you will consider.
What are the new best practices for selling innovative, hi-tech products? Researchers Tom Steenburgh, professor at the Darden School, and Michael Ahearne, professor at the University of Houston, share evidence-based best practices.
