Topic

Strategy

Take a Stand or Sit One Out? CEO Activism and Partisan Consumer Behavior

In these politically divided times, everyone seems to have an opinion. Is it a good idea for CEOs to express theirs? What happens to an organization when its CEO takes a public stance on a controversial issue? New research examines the net effect of CEO activism, how the effects differ for liberals and conservatives, and the effects’ duration.

Future-Proof Your Strategy: Scenario Planning

Early in 2019, who knew that a novel coronavirus would shut down businesses, communities, industries and economies in just weeks? A good business strategist understands that the future unfolds in ways that are unforeseeable as frequently as they’re predictable. But there are analytical frameworks you can use to yield insights for your organization.

Future-Proof Your Strategy: Capabilities Analysis

The most successful companies are those that create strategies that align their plans for positioning in the market with the capabilities that they have. Here’s a step-by-step framework to determine if you have what you need to execute your strategy now or if you need to enhance your organizational capabilities moving forward.

Future-Proof Your Strategy: Environmental Analysis

Your firm’s value can be affected by trends that should affect your strategic outlook. Those factors may be technological, regulatory, institutional, cultural or societal changes. Analyzing these risks and opportunities—and thinking about how they may evolve—is critical to the long-term success of your business strategy.

Future-Proof Your Strategy: Competitor Analysis

Sustaining your stream of economic profits depends on there being certain barriers to entry and imitation to reduce competitive pressures. Here’s how to form a strategic analysis that identifies and analyzes direct competitors to forecast future cash flows and calculate an expected market value for the business.

Strategies for Negotiation: Women in Leadership

Negotiation doesn’t have to be a battle, but an exchange that advances careers and builds relationships. For women, this perspective can tap into expectations others have of “female” strengths, as well as some competencies many already use. Here, drawn from research on negotiation and gender: techniques to achieve constructive, win-win outcomes.

AI, Word of Mouth, and Word of Machine: Context Is Everything

Word-of-mouth is a powerful, organic form of marketing. But what about word-of-machine? Research from Professor Luca Cian shows that customers trust artificial-intelligence recommendations when a product or service is practical but resist when they’re pursuing a product or service for pleasure. What can companies do with this information?

Why WeWork Didn’t Work as Planned: 4 Lessons on Corporate Governance

Hype vs. discipline. Charisma vs. responsibility. The buzz around Adam Neumann’s WeWork went from enthusiasm for a unicorn with billions in venture capital to backlash for a company with a plummeted valuation and scrapped IPO. Yet with new leadership and governance structures, long-term profit may be in sight. What might we learn from WeWork?

Go Time: How Leaders Can Learn to Manage Crises and Uncertainty

Leading in the face of crisis and uncertainty is a different practice from daily management and decision-making. But good managers can learn to anticipate and manage through such high-stress experiences and embed lessons learned in the enterprise. A Darden expert shares best practices — do’s as well as don’ts — for successful crisis management.

Spotlight on Spotify: Scandal, Governance and the Potential for Prevention

Spotify is under scrutiny for content on Joe Rogan’s podcast and talent compensation. Darden experts explain how crises can be tempered with good governance — who’s on the board, how it thinks about risk, the business model, strategy, process and culture. Ultimately, “Governance is the way a firm organizes around and executes on its purpose.”