Business, ethics & society

To many, the term “Champion Brand” may evoke thoughts of company name recognition, top-rated products, memorable packaging and clever marketing strategies or carefully crafted PR campaigns. When we think of brands, we may think about the consistency in a company’s messaging.

The story that business people are bad and what they do is morally questionable is false. For every Enron, there are 10,000 good companies. And most companies, like most people, are trying to do the right thing.

Walter Robb, co-CEO of Whole Foods Market, discussed community stakeholders at the Darden School of Business.

Darden School of Business Professor R. Edward Freeman hosts a conversation with John Mackey, co-founder and co-CEO of Whole Foods Market, about conscious capitalism and other topics.

Professor Bidhan Parmar gives business leaders useful tips for implementing change.