The 4A model of strategic execution is a system of interrelated, interdependent factors. Two of the four factors: alignment with core strategy and the ability to nurture talent to ensure future success. Drawing from their forthcoming book, Scott Snell and Ken Carrig offer steps to excel at each and critical questions for leaders to ask.
Strategy is important, but it’s execution that makes or breaks a company’s goals. It’s also one of the greatest challenge faced by CEOs and top management teams. Based on information collected across industries, the 4A framework can help businesses establish a playbook for practical, successful execution.
The key differentiator between bottom and top performers is not strategy but strategy execution. Professor Scott Snell delved into the topic at the Leadership in the Face of New Technology conference.
Enhancing execution capability is a three-step process. Overriding priorities are to (1) profile businesses in ways that are usable by the senior team, (2) do so using operational data currently accessible in the business, (3) provide rapid diagnostics of execution capability and (4) prioritize targeted intervention to address capability gaps.
A couple of years ago, during a strategic review process at SunTrust, an analysis of the banking financial services industry revealed something very interesting: Strategy alone did not differentiate high- from low-performing firms. The true differentiator between winners and losers turned out to be how well the strategy was executed.