Insights From

Raul O. Chao

How Not to Kill Your Innovation: Avoiding 3 Pitfalls of New Product Development

Most new ideas never evolve into profitable innovations. Darden Professor Raul Chao spells out an iterative process for increasing the odds of market success and shares insights on avoiding three all-too-common pitfalls.

Guess What? Your Product Is Not Perfect

Darden Professor Raul Chao urges his entrepreneurial students — and entrepreneurs in general — to reject the traditional way of bringing a new product to market: the time-honored product launch.