Raul O. Chao

Professor Chao looks at Husk Power Systems and the operations surrounding this start up.

Most new ideas never evolve into profitable innovations. Darden Professor Raul Chao spells out an iterative process for increasing the odds of market success and shares insights on avoiding three all-too-common pitfalls.

Darden Professor Raul Chao urges his entrepreneurial students — and entrepreneurs in general — to reject the traditional way of bringing a new product to market: the time-honored product launch.