Insights From

Rajkumar Venkatesan

AI Powered Marketing: A 5-Stage Path to Success

In an AI-powered economy, characterized by sweeping technological advancements and fast-changing customer preferences, brands face a complex challenge. To survive, they need to build AI and machine learning into their marketing toolkits. Professor Rajkumar Venkatesan’s AI Marketing Canvas can help guide them through that that process.

Netflix vs. Disney Plus: What’s Downstream for Streaming?

Home entertainment has transformed. In a matter of years, we’ve gone from rabbit ears on the television to — come the November debut of Disney Plus — mouse ears on streaming media. What does that mean for Netflix and other competitors? What will the future bring for these companies and consumers?

The ‘Streaming Wars:’ 5 Big Questions on Netflix, Disney Plus and the Future of Online Video

Darden Professor Raj Venkatesan surveys the streaming video landscape and discusses what the future may hold for companies and consumers.

Under the Influence: Influencer Marketing

Influencer marketing is a key way to engage potential customers, build loyalty and drive a message to a larger market in an organic way. Darden marketing experts provide insights for aspiring influencers and marketers eager to analyze their effect.

Artificial Intelligence: Marketing’s New Moment of Truth

Darden Professor Rajkumar Venkatesan proposes four steps for marketers to develop an AI “canvas,” through which they can deploy machine learning technologies to compete for customer attention.

5 Keys to Creating an A1 Analytics Culture

How successful firms use data: Car insurance comparison site Compare.com drove completion rates thanks to its analysis of customer behavior and web traffic. It serves as a case in point on the five key traits of organizations with exceptional cultures of experimentation.

Customer Engagement: 4 Types and New Maps

To compete effectively in a fast-paced environment, companies are realizing they need to build deeper attachments with customers. They want customers who will do more than just shop — who will influence others, make referrals and even co-create new products.