Leadership, Learning, Saving the World and Saving Ourselves - What to Read Now

Wilcox has four specific areas of expertise: marketing financial services, branding, marketing for nonprofits and public policy, and marketing.

His research, focused on the marketing of financial services and its interface with public policy, has appeared in leading marketing and finance journals such as the Journal of Marketing Research, Management Science, Marketing Science and the Journal of Business. He is a frequent contributor to Forbes and is the author of the popular book Whatever Happened to Thrift? Why Americans Don’t Save and What to Do About It. The book was named one of the Top Five Business Books of the Year by Kiplinger. He also wrote “Private Enterprise’s Role in Increasing Savings,” a chapter of Franklin’s Thrift: The History of a Lost American Virtue.

Wilcox, a former economist for the U.S. Securities and Exchange Commission, has served as a consultant for Pratt & Whitney, Sikorsky, Timken, Johnson & Johnson and numerous other companies.

A.B., Xavier University; M.S., Ph.D., Washington University

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Harder’s research interests encompass leadership, organizational change and reward systems. In particular he studies procedural justice in organizations, the effects of perceived injustice on individual performance, perceptions and effects of leadership, and pay-for performance systems; his dissertation topic was “Pay and Performance in Professional Sports.” 

Active in Executive Education as well as the MBA program, he has taught all over the world. Prior to joining the Darden faculty, Harder taught at the Wharton School of the University of Pennsylvania and Santa Clara University. 

He is a passionate baseball fan and has attended 11 San Francisco Giants fantasy camps. 

B.S., Bethel College; MBA, Santa Clara University; Ph.D., Stanford University

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Venkatesan is an expert in customer relationship management, marketing metrics and analytics, and mobile marketing.

Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results. In his research, he aims to balance quantitative rigor and strategic relevance.

In 2012 Venkatesan published “Coupons Are Not Just for Cutting Prices” in Harvard Business Review. He also co-wrote “Measuring and Managing Returns From Retailer-Customized Coupon Campaigns,” published in the Journal of Marketing in 2012. He is co-author of the book Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands-on Learning.

B.E., Computer Science, University of Madras, India; Ph.D., Marketing, University of Houston

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An expert in leadership, social class and ethics, Martin’s research addresses how organizational and societal contexts impart values and beliefs onto leaders and followers, and how those values influence their behaviors and experiences. His work has been featured in top academic journals, including Academy of Management Journal, Academy of Management Review, Journal of Business Ethics and Organizational Psychology Review, as well as mainstream media outlets including The New York Times, The Washington Post, Forbes, Fast Company, Inc., Harvard Business Review and Comedy Central. 

Prior to joining the Darden faculty, Martin taught at Boston College’s Carroll School of Management and Cornell University’s Johnson Graduate School of Management. 

B.A., University of California, Santa Barbara; MBA, California Polytechnic State University; Ph.D., Cornell University Samuel Curtis Johnson Graduate School of Management

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