Ronald Trzcinski Professor of Business Administration
Venkatesan is an expert in customer relationship management, marketing metrics and analytics, and mobile marketing.
Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results. In his research, he aims to balance quantitative rigor and strategic relevance.
In 2012 Venkatesan published “Coupons Are Not Just for Cutting Prices” in Harvard Business Review. He also co-wrote “Measuring and Managing Returns From Retailer-Customized Coupon Campaigns,” published in the Journal of Marketing in 2012. He is co-author of the book Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands-on Learning.
B.E., Computer Science, University of Madras, India; Ph.D., Marketing, University of Houston