Digital Transformation

What place do AI, blockchain and the metaverse hold in the future of business? Where does one start to answer such a huge question? Professors Tim Laseter and Dennie Kim offer framing to help forward-thinking business leaders navigate the digital assets of the present and future.

Digital technologies have evolved from efficient, convenient tools to be the driving force behind a paradigm shift in competition. Strategy expert Mike Lenox discusses five changes in the landscape business leaders are wise to keep in mind.

Much capital has been lost by chasing false paradigm changes and earnings missed by dismissing real paradigm changes. How can we best identify when the hype is turning to mania or when it underestimates the long-term impact of new technology? We start by asking the right questions.

What exactly is the metaverse? What are the challenges in building an interactive virtual world? Which technologies will get us there? How will players — particularly younger ones — be protected while engaging with others?

Machine learning promises to increase the pace and volume of content released by artists and makes music and composition more accessible to budding new artists. On one hand it helps to feed the seemingly insatiable desire for new content on streaming platforms but on the other, it threatens originality.

In the streaming service entertainment wars, how does competition for original content affect a brand? As they reconsider revenue sources, how can industry leaders and advertisers reckon with instability and build the right niche?

Twitter co-founder Jack Dorsey’s first tweet — "just setting up my twttr" — sold for more than $2.9 million. Bored Ape Yacht Club digital art pieces fetch just over $100,000. NBA Top Shot sells digital NBA moments for millions of dollars. Non-fungible tokens, or NFTs, are making this possible. But is it more hype than reality?

The streaming industry is changing. Netflix is adding ads … in ways you might not expect. Amazon Prime knows what TV shows you watch on Amazon Prime. They also know the brand of your toilet paper. Advertising + Consumers = Changing.

Media streaming services have irrevocably changed advertising, and ad-free and streaming services are forcing advertisers to throw old models out the window. What comes next?

The world of business has changed, and “tech” has everything to do with nearly every business role. Whether someone is technical or not, hypothesis-driven development helps workers get reliably good outcomes by working in discrete batches of testable ideas.