

Recent legislative changes, particularly the 2012 Jumpstart Our Business Startups (JOBS) Act, aim to lower the direct cost of IPOs by giving firms the choice to reduce disclosure during the IPO process and their first five years as publicly traded companies.
But does this new legislation actually achieve its goals?
To many, the term “Champion Brand” may evoke thoughts of company name recognition, top-rated products, memorable packaging and clever marketing strategies or carefully crafted PR campaigns. When we think of brands, we may think about the consistency in a company’s messaging.
Strategic communication involves four simple elements. So why do we often hear the refrain, “the problem around here is communication?"
Darden Professor Alan Beckenstein predicts what 2015 will bring in his annual economic forecast. These predictions were captured at the 2015 Economic Forecast gatherings held in January.
Darden Professor Yael Grushka-Cockayne discusses the wisdom of crowds and explains how a collection of opinions can forecast the future.
A territory is a salesperson’s battleground; it’s the turf that he or she defends. As one of the first decisions that many sales executives make, territory assignment can be quite a complex process, serving several goals — and stakeholders — at once.