Topic
To many, the term “Champion Brand” may evoke thoughts of company name recognition, top-rated products, memorable packaging and clever marketing strategies or carefully crafted PR campaigns. When we think of brands, we may think about the consistency in a company’s messaging.
Darden Professor Alan Beckenstein predicts what 2015 will bring in his annual economic forecast. These predictions were captured at the 2015 Economic Forecast gatherings held in January.
As emerging markets continue to find their places in the global economy, a question remains: What mechanisms are most effective at stimulating economic growth in developing countries?