How can you effectively stand up for your values when pressured by your boss, colleagues, customers or shareholders to do the opposite? Giving Voice to Values (GVV) is an innovative approach to values-driven leadership development in business education and the workplace pioneered by Darden Professor Mary Gentile. Rather than a focus on ethical analysis, insights from GVV helps business practitioners with ethical implementation by examining the questions: “What if I were going to act on my values? What would I say and do? How could I be most effective?"