Insights From

Jeanne M. Liedtka

What Is Design Thinking?

Design Thinking for problem solving offers a systematic approach to creativity in order to solve complex business challenges and keep businesses ahead of the innovation curve.

Design Thinking

Design thinking is a creative problem-solving approach in which managers apply the mindset and methods of designers to develop innovative products, processes and business models.

The Innovation Dream Team: Opposites Succeed

The crux of design thinking is that it embraces both creativity and analytical thinking to solve problems; two sides of the design thinking coin, both are essential to the design thinking process.

How to Use Collaborative Creativity to Solve Problems and Innovate

Darden Professor Jeanne Liedtka offers a framework for how to use the collaborative creativity to solve problems and create business opportunities.