What Is Design Thinking?
In a world that needs innovation and well-run companies, design thinking is an approach to problem solving that allows us to combine right-brain creative thinking with left-brain analytical thinking. Learn more from Jeanne Liedtka, one of the world’s leading experts on the topic, who has (literally) written the book on design thinking and its practical applications for managers.
Jeanne Liedtka co-authored the book The Designing for Growth Field Book: A Step-by-Step Project Guide to show managers how design can boost innovation and growth.
Professor Liedtka teaches in the Executive Education program Design Thinking for Innovative Business Problem Solving, which offers participants a systematic approach to creativity in order to solve complex business challenges and keep their businesses ahead of the innovation curve.