Batten Institute

There is no question the current sustainability crisis — from climate change to resource depletion — requires that the world transition to a low-carbon, environmentally friendly economy. The question is how to do this quickly.

Scholars from three continents convened in Washington, D.C., for the annual Entrepreneurship and Innovation Research Conference, hosted by the University of Virginia Darden School of Business and the University of Cambridge Judge Business School.

Darden Professor Raul Chao urges his entrepreneurial students — and entrepreneurs in general — to reject the traditional way of bringing a new product to market: the time-honored product launch.

High-performing companies must achieve a balance between the daily execution of prescribed processes and the flexibility to pivot in response to market changes if they are to remain competitive.