In this finance lesson, you will learn whether it is wiser for you to invest in stocks or bonds based on several key personal wealth management insights.

The BizBasics video series, created by the University of Virginia Darden School of Business, is designed to explain basic business concepts and common business buzz words.

About the Expert

Kenneth M. Eades

Professor Emeritus of Business Administration

Eades’ broad expertise covers corporate finance issues including dividend policy, mergers and acquisitions, investments, defined benefit pensions and pricing of convertible securities. He is also the author of 50 Darden cases.

In 2013 Eades wrote “Best Practices in Estimating the Cost of Capital: Survey and Synthesis” with Todd Brotherson, Robert Harris, and Robert Higgins in the Journal of Applied Finance. He also contributed to the popular book The Portable MBA, Fifth Edition, with Timothy Laseter, Ian Skurnik, Peter Rodriguez, Lynn Isabella and Paul Simko.

B.S., University of Kentucky; Ph.D., Purdue University