All

Sustaining your stream of economic profits depends on there being certain barriers to entry and imitation to reduce competitive pressures. Here’s how to form a strategic analysis that identifies and analyzes direct competitors to forecast future cash flows and calculate an expected market value for the business.

It turns out that people perceive idea theft as a greater transgression than money theft and judge it more harshly, according to new research from Darden Professor Lillien Ellis. Further, people perceive the theft of creative ideas as worse than the theft of practical ones.

Negotiation doesn’t have to be a battle, but an exchange that advances careers and builds relationships. For women, this perspective can tap into expectations others have of “female” strengths, as well as some competencies many already use. Here, drawn from research on negotiation and gender: techniques to achieve constructive, win-win outcomes.

Business decisions can be daunting; risk is a factor, stakes can be high, and analysis may integrate both quantitative and intangible dimensions. In the pursuit of more and better data, decision-makers should not neglect another essential element of the process: the evaluation of all possible outcomes.

Positive deviance is about how we can deviate from the norm in ways that are honorable and generative, authentic, and that have positive impact and open the door to others to do the same. Leveraging difference — mobilizing gender identity and minority status in this way — can activate a slew of personal, organizational and societal benefits.

Innovation is essential for a business to thrive, and behind all innovation is creativity. While there are many definitions of creativity, the one that is most agreed upon is that it produces something that is both novel and meaningful. Creativity is not something that people have or don’t; rather, it is a skill that anyone can perfect and grow.

In athletics, the smallest edge in reputation can mean a coveted NIL deal or a shot to play professionally. When college pitcher Brian Gursky set a goal to play in the major league, marketing expert Kim Whitler offered guidance on how to build his brand strategically, considering what his social media projected to scouts, coaches and sponsors.

Innovation is essential for a business to thrive, and behind all innovation is creativity. While there are many definitions of creativity, the one that is most agreed upon is that it produces something that is both novel and meaningful. Creativity is not something that people have or don’t; rather, it is a skill that anyone can perfect and grow.

Massive Open Online Courses (MOOCs) provide an online education platform reaching a global audience of millions of learners. Concerns around the rising costs of higher education are increasing the pressure on schools to consider digital offerings. Disruption is underway, but what are the opportunities and risks it poses?

Professor Marc Santugini, the Blue Ridge Distinguished Teaching Fellow at UVA’s Department of Economics, shares his insights on teaching in the metaverse, in conversation with Darden Professor Anton Korinek.