Missing the Mark on A Project? Here's a Way to Get Back on Track
New research by UVA Darden’s Manel Baucells and Yael Grushka-Cockayne explores how mental accounting affects project management decisions. Their findings show the key lies in balancing rational models with behavioral insights — a strategy that can turn challenges into opportunities for success.
View this articleDarden Ideas to Action shares business knowledge — research, analysis and commentary — from faculty and experts of the University of Virginia Darden School of Business.
Good Disruption: AI + Entertainment
Good Disruption: AI + Entertainment
The proliferation of AI has given rise to fear of job replacement across many industries, including entertainment. The WGA and SAG-AFTRA went on strike, including in their demands protection from the use of AI by studios. Is this a real or perceived threat, and what is the potential impact on the consumer experience?
View this podcast