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Strategic Marketing

A major driver of growth, marketing is a powerful business function. To help practitioners build effective marketing strategies in a dynamic marketplace, Darden experts explore important elements of this multifaceted area, including consumer psychology, customer relationship management, strategy, behavioral economics, marketing metrics and brand.

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Darden Ideas to Action shares business knowledge — research, analysis and commentary — from faculty and experts of the University of Virginia Darden School of Business.

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Finance & Accounting

Three Things: The Inside Scoop on Business

In this Three Things video, Darden Professor Paul Simko explains how useful a look at annual reports can be.

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Women in Business

Darden experts provide insights into the value of diverse teams, how organizations attract and retain women, and how workplaces can become more inclusive environments that empower female employees to pursue their purpose as leaders at every stage of their careers.

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Human Excellence in the Smart Machine Age

We are on the leading edge of a Technology Tsunami that will transform how we live and work. In the workplace, humans will need to do the tasks smart technology won’t do well. How do individuals overcome natural cognitive and emotional proclivities in order to excel in uniquely human ways? And what work environment best enables human excellence?

Strategy

The Smithfield Acquisition: ShuangHui Buys the Whole Hog

Famous for producing pork products, Smithfield Foods had a history of aggressive growth. But when that growth stalled for a matter of years, it was time to consider acquisition by ShuangHui International. This case in point discusses the pros and cons and strategic considerations that went into the international deal.