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Economic Inequality, Part 1: Where We Are and Why ">
Economic Inequality, Part 1: Where We Are and Why
Article

Business, Ethics & Society

Economic Inequality, Part 1: Where We Are and Why

EPIC: An Effectuation Boot Camp for Startups in Bangalore ">
EPIC: An Effectuation Boot Camp for Startups in Bangalore
Article

Entrepreneurship & Innovation

EPIC: An Effectuation Boot Camp for Startups in Bangalore

Does a Crisis Lurk in the Shadows? ">
Does a Crisis Lurk in the Shadows?
Article

Finance & Accounting

Does a Crisis Lurk in the Shadows?

11 Key Characteristics of a Global Business Leader ">
11 Key Characteristics of a Global Business Leader
Article

Leadership & Management

11 Key Characteristics of a Global Business Leader

marketing collection
Collection

Strategic Marketing

As a major driver of growth, marketing is a powerful business function. To help practitioners build effective marketing strategies in a dynamic marketplace, Darden experts explore important elements of this multifaceted area, including consumer psychology, customer relationship management, strategy, behavioral economics, marketing metrics and brand management.

AI, Word of Mouth, and Word of Machine: Context Is Everything ">
Word of Machine
Article

Marketing & Sales

AI, Word of Mouth, and Word of Machine: Context Is Everything

Identity-Based Alienation: How Marketing Can Backfire ">
Identity-Based Advertising
Article

Marketing & Sales

Identity-Based Alienation: How Marketing Can Backfire

Less Is More: Add Value Through Subtraction ">
Darden school of Business
Article

Leadership & Management

Less Is More: Add Value Through Subtraction

Marketing Marked Improvement: Credibility and the Promise of Change ">
Darden School of Business
Article

Marketing & Sales

Marketing Marked Improvement: Credibility and the Promise of Change

5 Steps to Effectively Design and Execute Brand Purpose ">
Darden School of Business
Article

Marketing & Sales

5 Steps to Effectively Design and Execute Brand Purpose

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