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In his new book, “What If You Tried This At Work,” UVA Darden professor emeritus Mark E. Haskins urges managers to rethink conventional approaches, from focusing on transactions to building meaningful relationships. Drawing on four decades of interactions with current and future managers, Haskins offers practical strategies for making this shift.

Showcasing cutting-edge insights from our faculty and industry partners. This collection focuses on the business perspectives on the future of intelligence, and explores the multifaceted impact of AI on modern business practices, ethical considerations, and strategic decision-making.

As D.C. nears its 2024 Vision Zero deadline, traffic fatalities remain high. UVA Darden's associate professor Chris Parker has uncovered a key flaw: crash data underreporting by 30-40%. Parker's research aims to reshape traffic safety with data-driven solutions, potentially saving lives and creating more equitable streets in the nation's capital.

Ever wondered why your budget always seems to fall short? Or why that freelance consulting gig didn't pay off as much as you expected? Research from UVA Darden's associate professor Ray Charles “Chuck” Howard sheds light on the psychological pitfalls we face when it comes to money.

Richard S. Reynolds Professorship in Business Administration Chris Parker teaches core Operations Management courses in Darden’s MBA and ExecMBA programs. His research focuses on exploring the way in which information changes consumer, firm, and employee behavior and the impact this has on broad market outcomes.

Dr. Ray Charles ‘Chuck’ Howard is an Associate Professor at the Darden School of Business. His research on heuristics and biases seeks to advance our understanding of when and why we make suboptimal decisions, and how our decision-making can be improved.

Social media is one of the biggest and most controversial disruptions in the last decade, arguably the last several decades. Algorithms, meant to create a more personalized experience, are isolating users from diverse opinions and news sources. How ca we use AI and data to redefine the user experience on social media to achieve healthier outcomes?