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Newsrooms are embracing AI for everything from fact-finding to writing first drafts. But research from UVA Darden professor Luca Cian and colleagues suggests caution: the more openly outlets disclose AI, the less readers trust them.

From impoverished orphan immigrant to America’s first secretary of the Treasury, Alexander Hamilton combined bold vision with fatal flaws. Darden professor Scott C. Miller delves into the founding father’s varied career and distills timeless lessons on leadership and the dangers of hubris.

Should entrepreneurship be taught? A new paper co-authored by Darden professor Saras Sarasvathy finds that entrepreneurship education in high school can increase the likelihood that students will start substantial business ventures both right after graduation and later in their careers.

Scott C. Miller is an Assistant Professor of Business Administration at the Darden School of Business, Director of the Democracy and Capitalism Lab at the Karsh Institute of Democracy, and Senior Fellow at the Miller Center of Public Affairs.

What if television studios could tell whether a TV show would hold its audience before it ever aired — just by analyzing the script? New research from Professor Anthony Palomba suggests that could be the case. Dialogue isn’t just entertainment; it’s data.

Using smartphone location data, UVA Darden Professor Young Hou discovered something unexpected about the famous Popeyes-Chick-fil-A rivalry: the viral sandwich launch lifted all boats, boosting competitors' foot traffic rather than stealing customers.

The chief marketing officer is often blamed for poor growth performance. But new research from UVA Darden’s Kimberly A. Whitler suggests that the fault could lie in the design of the CMO role.

In this episode of the Good Disruption podcast, Mike Lenox and Yael Grushka-Cockayne talk with Dr. Sandhya Chhabra (MBA’17) about the benefits, cautions, and unknowns surrounding GLP-1 medications — the drug that is making headlines and changing lives.

Samuel Levy is an Assistant Professor of Business Administration at the Darden School of Business, where he teaches the marketing core course for the full-time MBA program. His research focuses on solving marketing problems using empirical methods, particularly in the areas of customer analytics, customer relationship management (CRM), data

Bo Sun is an Associate Professor in the Global Economies and Markets area and currently serves as an Associated Editor of the Journal of Money, Credit and Banking.