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Your Company Is a Campus: Why Buying Talent Is Out and Building Capability Is In

For decades, organizations essentially bought talent from outside. But in an era where AI is rewriting job descriptions every six months and careers are stretching 60 years, the “buy talent” model is broken. To succeed, organizations must pivot to become builders of capability.

To Flourish at Work, Employees Need Four Freedoms

Laura Morgan Roberts, an associate professor at UVA Darden, discusses the concept of “flourishing at work” by exploring four freedoms: the freedom to be, the freedom to become, the freedom to fade and the freedom to fail.

From Pilot Purgatory to Autonomous Supply Chains: The Path to Scaling Agentic AI

Agentic AI is positioned to transform supply chain management. But the biggest challenge, says UVA Darden professor Timothy Laseter, is moving from pilots to production across complex, real-world supply chains. His new white paper offers practical guidance for business leaders aiming to scale agentic AI in supply chain operations.

Accounting Isn’t Just About the Numbers. It’s About the Decisions Behind Them.

UVA Darden professor Justin Hopkins reframes accounting as the language that drives strategy, incentives and behavior — showing MBA students, through cases from WWE to Tesla, how financial information shapes the choices leaders make.

Do Execs Who Commit White-Collar Crime Do the Time?

Do executives pay a lower price for white-collar crime than the rest of us? New research from UVA Darden Professor Justin J. Hopkins challenges the popular narrative that those who commit financial crimes get away with just a proverbial slap on the wrist.

LaCross Institute for Ethical Artificial Intelligence in Business

The LaCross Institute converges Darden's core strengths: business ethics, stakeholder theory, an enterprise-wide perspective, and cutting-edge data analytics and decision science. This powerful combination equips leaders with the critical insights and ethical grounding needed to thrive in the AI-driven world.

How AI is Transforming Health Care: From Drug Discovery to Patient Care

AI is no longer an experiment in health care — it's driving breakthroughs across drug discovery, patient care, insurance and public health. A new Darden technical note by Marc Ruggiano and Surbhi Guha (Class of 2026) shows how AI adoption is reshaping the industry and offers lessons for leaders in every sector.

Marc Ruggiano

Marc Ruggiano (MBA ’96) holds a joint appointment from the School of Data Science and the Darden School of Business. He teaches in the dual M.S. in Data Science and the MBA programs, including courses in business analytics and marketing.

Winning the Streaming Wars: Are Megahits Like Stranger Things the Answer?

Netflix, Hulu, Disney+, and other streaming giants are pouring billions into high-profile series. But is a handful of megahits really enough to attract new subscribers while keeping existing audiences engaged? The answer, it turns out, is more complicated than the industry tends to assume.

No Driver, No Profits — Yet. Can Waymo Survive Long Enough to Win?

For Waymo, Google’s self-driving car unit, each trip is a real-world test of whether its business model holds up. The bigger question, according to Interim Dean Mike Lenox, is: who will capture the value — the companies that build the vehicles, or those that write the software that drives them?