Ideas to Action


Marketing Marked Improvement: Credibility and the Promise of Change

Weight loss aids, teeth whiteners, hair-growth serums: When marketing personal improvement products, advertisements often highlight dramatically different “before” and “after” photos —it seems intuitive consumers would be motivated by results, not the time and effort it takes to get them. But research shows the reality may not be so intuitive.

How Companies Blow It: Whistleblowing, Facebook and the Double Problem

Facebook’s whistlerblower, Frances Haugen, has made international headlines with her claims about the inner workings against the tech giant. Professor Jared Harris discusses business ethics in the era of big tech.

5 Steps to Effectively Design and Execute Brand Purpose

Professor Kimberly Whitler shares expertise on brand purpose offers five ways in which successful brands effectively design and activate their purposes.

A Hybrid Workforce

Coronavirus is driving a permanent shift in working practices, with major corporations planning for a hybrid approach that sees employees split their work hours between home and the office in the longer term. Professor Lynn Isabella shares her insights.

Keeping Score: The Effects of Rating Customers

Customer ratings systems can provide valuable data to firms, identifying customers they don’t want to keep, motivating others to behave well and even safeguarding the well-being of employees. But just as poor customer behavior affects the poor ratings they get, do those ratings in turn affect their behavior — or misbehavior?

The Stakeholder Podcast: Save the Children and the Evolution of Business

In The Stakeholder Podcast, Professor Ed Freeman interviews Carolyn Miles, former CEO of Save the Children, on how the pandemic changed work and how organizations can overcome institutional inertia and leverage the lessons of the pandemic to be stronger, create more loyalty, be more sustainable and enhance the future of the entire enterprise.

Rise of the Machines: AI and the Future of Business

The economic base of the postindustrial world is defined by technology and service industries and the rapid way machine learning is changing them. Artificial intelligence’s influence on consumer expectation and business strategy has changed the way the workforce delivers goods and services — and is existentially changing the workforce itself.

The Secrets of CEO Performance and Integrity Hidden in Accounting Data

Professor Shane Dikolli has used analytical modeling and empirical analysis to evaluate CEOs for much of his career, and he and the Batten Institute’s Sean Carr discuss why the insights hidden in plain sight within accounting disclosures have important implications for business managers at every level.

The Tao of Strategy: 12 Principles and 4 Action Directives

Western analytical tools are important to the process of understanding industries and competitors, but true insights can be achieved with what the Buddha called beginner’s mind. In this The Tao of Strategy excerpt, the authors explore how Eastern philosophy complements Western strategy-making and offer 12 principles that can inform business leaders

Battling the Resource Curse: Sustainable Development in Latin America

Mining activities support the functioning of society but their benefits are usually seen far from the area of extraction. One public-private partnership leverages the value chain to strengthen the economic ecosystem in resource extraction communities, focusing on both responsible production and creating opportunities for women and young people.