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Rupert Freeman

Rupert Freeman is an Assistant Professor in the Data Analytics and Decision Sciences area. Prior to joining Darden, he received his Ph.D. in computer science from Duke University and was a postdoc at Microsoft Research in New York City. He teaches the first-year core Decision Analysis course and the Data Visualization and Analytics elective.

AI Is Powerful But Is It Fair? This New Approach Levels the Playing Field

New research aims to make AI systems fairer when assigning tasks or allocating resources, giving everyone an equal shot at getting what they want.

Strategic Alignment in the Age of AI: The 7 Foundations of Competitive Success

In the rapidly evolving landscape of artificial intelligence, a unified team executing a flawed strategy often outperforms those pursuing a perfect strategy with fractured alignment. This principle of prioritizing alignment over flawless planning forms the cornerstone of the seven critical foundations for competitive success in the AI era.

Autonomous Vehicles: A Winding Road Toward US Adoption

As the race for fully autonomous vehicles heats up, challenges remain on the road to widespread adoption. Key to overcoming these obstacles will be consumer acceptance, technological advances, and regulation.

Good Disruption: Autonomous Vehicles

How close are we to fully automated vehicles and how will transportation itself change as a result?

Decoding Decisions: Game Theory, Menus, and the Power of Learning

Originally developed to solve economic problems, game theory is a powerful tool with applications across many fields. It provides insights into diverse areas, from contract design and pricing strategies in business to election systems and military buildup in political science.

Good Disruption: Digital Fashion

In this episode of Good Disruption, Mike Lenox and Yael Grushka-Cockayne are joined by Naomi Kaempfer, creative director for Art, Design and Fashion at Stratasys, to discuss how the fashion industry can benefit from 3D printing.

AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations

The latest advances in AI offer companies unprecedented opportunities to become more customer centric. As Darden School of Business Professor Rajkumar Venkatesan expounds in his recent book, The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing, AI can help companies create and deliver superior customer value through personalized products and services.

The Cost of Conviction: Consumer Response to CEO Activism

A CEO goes on record supporting gun rights, and consumers react. Some stock up on the company’s products, others boycott. What fuels such “lifestyle politics”? Are consumers motivated by deep personal belief, or are they publicly signaling their values to an audience of like-minded peers?

The Good Disruption Podcast

Good Disruption is a podcast series featuring lively discussion between Professors Yael Grushka-Cockayne and Michael Lenox, sometimes joined by industry experts. They examine cutting-edge technologies and practices, then make personal calls on whether they amount to good disruption, bad disruption or actually no disruption.