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What if television studios could tell whether a TV show would hold its audience before it ever aired — just by analyzing the script? New research from Professor Anthony Palomba suggests that could be the case. Dialogue isn’t just entertainment; it’s data.

Using smartphone location data, UVA Darden Professor Young Hou discovered something unexpected about the famous Popeyes-Chick-fil-A rivalry: the viral sandwich launch lifted all boats, boosting competitors' foot traffic rather than stealing customers.

The chief marketing officer is often blamed for poor growth performance. But new research from UVA Darden’s Kimberly A. Whitler suggests that the fault could lie in the design of the CMO role.

In this episode of the Good Disruption podcast, Mike Lenox and Yael Grushka-Cockayne talk with Dr. Sandhya Chhabra (MBA’17) about the benefits, cautions, and unknowns surrounding GLP-1 medications — the drug that is making headlines and changing lives.

Samuel Levy is an Assistant Professor of Business Administration at the Darden School of Business, where he teaches the marketing core course for the full-time MBA program. His research focuses on solving marketing problems using empirical methods, particularly in the areas of customer analytics, customer relationship management (CRM), data

Bo Sun is an Associate Professor in the Global Economies and Markets area and currently serves as an Associated Editor of the Journal of Money, Credit and Banking.

When Federal Reserve officials speak, markets listen — and billions of dollars move. Two new cases from UVA Darden Professor Bo Sun help students decode the high-stakes language of central banking.

Most novice entrepreneurs think they need outside investment to launch a company. But according to Professor Saras Sarasvathy, the opposite is often true: nearly 80% of companies that go public never raise a dollar of venture capital. The real key to success? Relationships.

Walmart and Amazon are locked in a high-stakes battle for retail dominance. In a new UVA Darden case, Professor Young Hou sets the stage for a discussion on how tariffs, private-label brands and leadership will determine who wins.

Impostor syndrome has become a go-to explanation for why smart, capable people doubt themselves at work. A new integrative review, co-authored by UVA Darden Professor Sean Martin, challenges many of our assumptions about impostor syndrome — and offers a more productive way forward.