Michael Lenox

There is no question the current sustainability crisis — from climate change to resource depletion — requires that the world transition to a low-carbon, environmentally friendly economy. The question is how to do this quickly.

When new technology makes an industry ripe for disruption, a leading wave of innovators simply pursue the possible. As consumers embrace their new choices, the trailing wave of popular demand means incumbents are better served preparing for the future than digging in to protect the old paradigm.