Effectuation: The Logic of Expert Entrepreneurs

You can’t always get what you want, but if you ask, you just might get what you need. Seasoned entrepreneurs seem to know this intuitively, and according to new research from Darden, they get what they need because they live by the mantra “Always be asking.”

Darden Professor Saras Sarasvathy groundbreaking research launched a new way of looking at the entrepreneurial method, once thought to be unteachable. Since then, dozens of articles and books have built on her work, and in turn have reshaped the landscape of how entrepreneurship is taught, researched and practiced.