Insights From

Design Thinking

10 Design Thinking Tools: Turn Creativity and Data Into Growth

This article, adapted from Professor Jeanne Liedtka and Timothy Ogilvie’s "10 Tools for Design Thinking," includes steps managers can use to identify and execute opportunities for growth and innovation.

The Innovation Dream Team: Opposites Succeed

The crux of design thinking is that it embraces both creativity and analytical thinking to solve problems; two sides of the design thinking coin, both are essential to the design thinking process.

Designing for Growth: 5 Keys to Innovation

Even large bureaucracies like the Veterans Administration and IBM now use design thinking principals to explore the experiences of key stakeholders searching for insights into better client service.

What Is Design Thinking?

Design Thinking for problem solving offers a systematic approach to creativity in order to solve complex business challenges and keep businesses ahead of the innovation curve.