What Is Design Thinking?

In a world that needs innovation and well-run companies, design thinking is an approach to problem solving that allows us to combine right-brain creative thinking with left-brain analytical thinking. Learn more from Jeanne Liedtka, one of the world’s leading experts on the topic, who has (literally) written the book on design thinking and its practical applications for managers.


Jeanne Liedtka co-authored the book “The Designing for Growth Field Book: A Step-by-Step Project Guide” to show managers how design can boost innovation and growth.

About the Author

Jeanne M. Liedtka

Liedtka is an expert on the hot topic of design thinking and how it can be used to fuel innovation and organic growth.

Liedtka’s most recent books are The Catalyst: How You Can Lead Extraordinary Growth (named one of Businessweek’s best innovation and design books of 2009), Designing for Growth: A Design... Learn More