Good Disruption: Why Fans Can’t Get Enough of Banana Ball

What's more American than watching a baseball game in the stands on a hot summer day? Well, one disruptor has put a new spin on the ball, creating their own mix of competitive baseball with carnival style entertainment that makes the fans part of the game instead of just spectators. It's called Banana Ball and the team that started it all is the Savannah Bananas. Jared Orton is the President of Banana Ball, and he joins Yael and Mike for a truly engaging conversation on the "Greatest Show in Sports".

Look for new episodes of Good Disruption on the first Monday of each month.

Send the Good Disruption team your ideas at [email protected]. And for more episodes, visit: https://gooddisruption.podbean.com/

About the Expert

Yael Grushka-Cockayne

Vice Dean; Senior Associate Dean for Professional Degree Programs; Altec Styslinger Foundation Bicentennial Professor of Business Administration

Grushka-Cockayne’s research and teaching activities focus on decision analysis, forecasting, project management and behavioral decision-making.

As an expert in the area of project management, she has served as a consultant to international firms in the aerospace and transportation industries. She is the secretary/treasurer of INFORMS Decision Analysis Society, a U.Va. Excellence in Diversity fellow and member the Project Management Institute.

B.Sc., Ben-Gurion University; M.Sc., London School of Economics; M.Res., Ph.D., London Business School

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About the Expert

Michael Lenox

Interim Dean; Tayloe Murphy Professor of Business Administration

Lenox’s expertise is in the domain of technology strategy and policy. He studies the role of innovation in helping a business succeed. In particular, he explores the sourcing of external knowledge by firms and this practice’s impact on a company’s innovation strategy. Lenox has a longstanding interest in the interface between business strategy and public policy as it relates to the natural environment; his work explores firm strategies and nontraditional public policies that have the potential to drive green innovation and entrepreneurship.

In 2013, Lenox co-authored The Strategist’s Toolkit with Darden Professor Jared Harris. His latest book,

Lenox is a prolific author; his most recent book, Strategy in the Digital Age: Mastering Digital Transformation, examines how digital technologies and services enable the creation of innovative products and services, as well as identifying new competitive positions.

B.S., M.S., University of Virginia; Ph.D., Massachusetts Institute of Technology

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