Insights From

Yael Grushka-Cockayne

The Good Disruption Podcast

Good Disruption is a podcast series featuring lively discussion between Professors Yael Grushka-Cockayne and Michael Lenox, sometimes joined by industry experts. They examine cutting-edge technologies and practices, then make personal calls on whether they amount to good disruption, bad disruption or actually no disruption.

Good Disruption: Disruptors Every CEO Needs to be Prepared for in 2024

From the explosion of Generative AI to the evolution of the hybrid workplace, disruption has become the “norm” for business. How will business and society be shaped by disruption in 2024?

Good Disruption: AI + Entertainment

The proliferation of AI has given rise to fear of job replacement across many industries, including entertainment. The WGA and SAG-AFTRA went on strike, including in their demands protection from the use of AI by studios. Is this a real or perceived threat, and what is the potential impact on the consumer experience?

Good Disruption: The Virtual Workplace

Remote work comes with emotional, societal and environmental benefits. Employees aren't tied to city centers with high costs of living, and reduced travel will lower greenhouse gas emissions. There are also benefits to firms, with research suggesting that remote workers are more productive. Yet challenges exist. How do we navigate this new normal?

Good Disruption: The Metaverse

What exactly is the metaverse? What are the challenges in building an interactive virtual world? Which technologies will get us there? How will players — particularly younger ones — be protected while engaging with others?

Good Disruption: Personalized Health

For many patients battling disease, working with their doctors to find the most effective treatment can be a painful exercise of trial and error. What if you could more precisely choose medications and customize treatment based on people’s genes, environment, and lifestyle?

Good Disruption: AI and Music

Machine learning promises to increase the pace and volume of content released by artists and makes music and composition more accessible to budding new artists. On one hand it helps to feed the seemingly insatiable desire for new content on streaming platforms but on the other, it threatens originality.

Good Disruption: NFTs

Twitter co-founder Jack Dorsey’s first tweet — "just setting up my twttr" — sold for more than $2.9 million. Bored Ape Yacht Club digital art pieces fetch just over $100,000. NBA Top Shot sells digital NBA moments for millions of dollars. Non-fungible tokens, or NFTs, are making this possible. But is it more hype than reality?

Demystifying Decision-Making

Business decisions can be daunting; risk is a factor, stakes can be high, and analysis may integrate both quantitative and intangible dimensions. In the pursuit of more and better data, decision-makers should not neglect another essential element of the process: the evaluation of all possible outcomes.

Good Disruption: Online Learning

Massive Open Online Courses (MOOCs) provide an online education platform reaching a global audience of millions of learners. Concerns around the rising costs of higher education are increasing the pressure on schools to consider digital offerings. Disruption is underway, but what are the opportunities and risks it poses?