Insights From

Yael Grushka-Cockayne

Good Disruption: Inside Brain-Computer Interfaces

The human brain is the most powerful network ever built: 86 billion neurons connected by more than 100 trillion synapses, enabling us to think, learn, and adapt. What happens when those connections break? Yael Grushka-Cockayne and Mike Lenox speak with UVA Professor Jack Van Horn.

Prediction Markets Put a New Test on Who—and What—to Trust

Kalshi and Polymarket have surged in value and volume in the past year. A new Darden case, focusing on a media analytics firm’s gametime dilemma, asks students to wrestle with how accurate these prediction platforms are, and how companies should take them into account in determining their forecasts.

Good Disruption: Why Fans Can’t Get Enough of Banana Ball

Mike Lenox and Yael Grushka-Cockayne talk with Jared Orton, President of Banana Ball, for a truly engaging conversation on the "Greatest Show in Sports."

Why Long-Duration Energy Storage Could Be the Key to Grid Reliability

Mike Lenox and Yael Grushka-Cockayne talk with Anna Siefken, Director for Policy & Markets, North America for the Long Duration Energy Storage Council about Long Duration Energy Storage, or LDES, and why these technologies are the best chance we have to maintain grid stability in this time of growth.

Traditional Banking Is Ripe for Disruption. What Does That Mean For Your Money?

Mike Lenox and Yael Grushka-Cockayne talk with Ian Appel, UVA Darden Associate Professor and Academic Director of Richard A. Mayo Center for Asset Management, about Fintech and the future of banking.

The Future in Focus: Top Tech Trends From CES 2026

Darden Professor Tim Laseter shares take-aways from the world's largest technology trade show in Las Vegas. From robots to beauty tech to smart glasses, CES features the latest in cutting edge new tech. What’s new, scalable, or hype?

'Disruptive Innovation' Is Everywhere. But What Is It?

The fourth season of Good Disruption kicks off with a mini course on disruptive innovation. What is it and what are the markers of a major technological shift?

The Year in Disruption: Hits, Misses and Maybes

As we end our third season, Yael and Mike reflect on the disruptive technologies explored over the last year. It was an interesting mix of good, bad, and no disruption calls. Do they feel the same now about disruptive potential that they did when each episode first aired? What’s coming in 2026?

Six Principles for Win-Win Projects: A Stakeholder Theory Approach

A new paper by Ed Freeman, Yael Grushka-Cockayne and Prem Menghwar outlines the six principles of Stakeholder Theory that can guide projects toward creating value for all stakeholders, including marginalized stakeholders.

OpenAI’s Chief Economist on the Future of LLMs

Large language models (LLMs) offer powerful opportunities for automation, creativity and knowledge access. With 800 million people using ChatGPT alone, LLMs are drastically changing the way we interact and operate as a society. No question, this is one of the biggest disruptions of our lifetime; but is it a good one?