Entrepreneurs’ Secrets to Surviving COVID-19 Business Disruption

No event in modern history has driven so much change, so fast, as the coronavirus pandemic. In a world beset by the challenges presented by COVID-19, can we look into the minds of entrepreneurs to discover how businesses and individuals might start to rebuild? Professor Saras Sarasvathy, a world-renowned thought leader in the field of entrepreneurship, discusses the logic of thinking used by expert entrepreneurs with the Batten Institute’s Sean Carr to uncover how the entrepreneurial approach can help us all through the challenges presented by the pandemic.

About the Expert

Saras D. Sarasvathy

Paul M. Hammaker Professor of Business Administration; Jamuna Raghavan Chair Professor in Entrepreneurship, Indian Institute of Management, Bangalore

Named one of the Top 18 Entrepreneurship Professors by Fortune Small Business magazine, Sarasvathy is a leading scholar on the cognitive basis for high-performance entrepreneurship. Her work pioneered the logic of effectuation — a set of teachable and learnable principles used by expert entrepreneurs to build enduring ventures.

In addition to being author of the book Effectuation: Elements of Entrepreneurial Expertise, Sarasvathy is also co-author of the textbook Effectual Entrepreneurship and the doctoral-level text Made, as Well as Found: Researching Entrepreneurship as a Science of the Artificial.

B.Com., University of Bombay, India; MSIA, Ph.D., Carnegie Mellon University

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