Seeking Trust and Meaning: Consumers and Brands During (and After) COVID-19

Panic-buying toilet paper. Baking bonanzas. Home hair-dye kits. The coronavirus pandemic is changing our routines, our social interactions and our relationships with companies and brands. University of Virginia Darden School of Business Professor Lalin Anik joins the Batten Institute’s Sean Carr to explore the evolution of consumer behavior in response to COVID-19, how brands are reacting, and what the future may hold as people look to them for trust and meaning amidst the uncertainty.