Larson explores topics at the interface of innovative entrepreneurship and sustainable business practices — she studies why and how going “green” and implementing sustainability corporate strategies make money and contribute to the common good. Sustainable business strategies integrate economic, social and environmental concerns into how products and services are designed, created and delivered. Sustainability strategies encompass performance measured as profitability, social equity, human health, ecological system preservation and community viability.

Larson focuses on innovative entrepreneurial teams, firms and supply chains engaged in sustainable business as a competitive strategy. She has published in Administrative Science Quarterly, the Journal of Business Venturing, Entrepreneurship Theory and Practice and Interfaces. Larson was co-founder in 2002 of the “Ingenuity Project,” a program under the Batten Institute at Darden to integrate the study of entrepreneurial innovation with sustainable business practices. She has testified before Congress on the global sustainability/innovation revolution and developed an extensive curriculum for business schools on the issues.

Ph.D., Harvard University