In a world awash with concerns, what is the “new story of business” people can help take shape? Is it focused on sustainability, corporate social responsibility, impact investing or numerous other well-intentioned ideas?  

Maybe we don’t have to have an “or.” Maybe we can have an “and.”  

Darden Professor Ed Freeman and Ben Freeman discuss stakeholder capitalism, the importance of and, and the key concepts we can learn from the problems imposed by the old story of business. They can lead us to a new one.  

There are five major ideas that are the building blocks of a new story of business. These five ideas work together, and they are the underpinning of most of the calls for reform. All five of these ideas require that we give up a number of the usual dichotomies of business and use the word “and” to replace them.


The Stakeholder Model

Read more in The Economic Times of India piece “The Old Story of Business: Towards a Better Capitalism.”

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