Recent years have seen numerous iconic, successful companies disrupted by innovation: Kodak, Blackberry and Blockbuster, for example. But disruption has been a way of life for generations, as new technologies and companies redefine markets and deliver value in new ways. Taking these lessons of history, we can see that disruptions tend to follow similar patterns, which — if we understand them — can increase our chances of being successful, innovative disruptors, rather than those who are disrupted.
In this Three Things video, Darden Professor Michael Lenox discusses three classic patterns of disruption.
Three Things is a Darden School of Business video series designed to offer tips to help you and your business succeed.