Samuel E. Bodily

John Tyler Professor of Business Administration

How do people weigh risks, then make decisions? Bodily is an expert on decision and risk analysis, publishing in journals ranging from Operations Research to Harvard Business Review. In 2012, he co-authored the paper “Multiplicative Utilities for Health and Consumption,” receiving the best paper award in the journal Decision Analysis.

Bodily is also an expert in strategy modeling and analysis, lifetime consumption and investment planning. He focuses on energy and electric utility industries, forecasting methods, probability and statistics, and revenue management. He is a consultant to many corporations, utilities and government agencies.

B.S., Brigham Young University; S.M., Ph.D., Massachusetts Institute of Technology

Professor Bodily teaches in the Executive Education program Strategic Thinking and Action

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